The New Statesman
Launched in 1913, The New Statesman has become known for its progressive and liberal politics and the intelligence, range and quality of its writing and analysis. With a steadily growing online readership the UK-based politics and culture title had ambitious expansion plans to bring their journalism to a new international audience.
Mark Porter Associates asked Studio Brannan to collaborate on the project, together we created a new visual language system across brand, print, website, social media and moving image.
Perhaps the most elegant and ambitious design in their 108 year history, the new visual language brings their journalism to a new younger wide-ranging audience and marks the next phase of development for the title.
Project requirements
—
Brand
Print design
Digital design
01
—
Brand
As part of the redesign the decision was made to restore the title to ‘The New Statesman’ (Since the 1950s the title has been ’New Statesman). A new flexible logo system was created as a starting point to the project. Broadening the colour palette (beyond the original use of black and red) reflected the open mindness and range of voices across the title.
02
—
Print
Contemporary in feel but also inspired by the history of the title, the design is serious and authoritative, yet inviting and readable. Contemporary and forward-looking illustration styles were introduced to broaden the appeal to a younger and more diverse audience. The inside pages were delivered as a tight template system for the in-house design team.
03
—
Digital
The visual language extended across all digital outputs. A clean and authoritative website matched the elegance and readability of the magazine and one that is intuitive and responsive to the reader’s interests. A set of flexible social media and video templates were supplied to the in-house digital teams.
