Rapha Handbooks
Rapha is a sportswear and lifestyle brand focused on road-bicycle racing, clothing and accessories.
Studio Brannan worked with Rapha and Blue Train Publishing to develop a set of four collectible books created to help cyclists of all levels make the most out of their time on the bike. The books form a comprehensive guide; from starting out with cycling to more detailed information on bikepacking and exploring off-road.
We designed the books to be useful, accessible and fun, specifically to draw in a new customer audience to Rapha and to demystify the world of cycling.
Project requirements
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Book design
01
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The covers
Different-colour belly bands help distinguish each book. They are removable, allowing the cover artwork to be enjoyed free of text, and add to the tactile feel and collectability of the set.
02
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The interior pages
White space, hand-drawn illustration styles and loose grids combine to create an accessible and fun design, in stark contrast with road cycling’s sometimes austere image.
03
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The box set
The success of the series meant a subsequent reprint of the books so we designed the box with its own belly band to store all four books.
