Minerva Intelligence
Minerva Intelligence is a global team of experts in analysis, business, journalism, law and compliance. It provides a subscription service for members with access to weekly briefings, due diligence reports and investment reports.
Studio Brannan worked with Minerva Intelligence to create and implement a crisp brand identity and visual language that would appeal to a discerning business audience.
We developed a contemporary logo and classic typographic structure that could be implemented across all its written content output to be clear, readable and authoritative.
Project requirements
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Brand identity
Digital design
Data visualisation
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Identity and logo
Studio Brannan worked with Minerva to develop a logo that is a simple but intriguing combination of three elements: the ‘M’, the ‘owl’ and the ‘globe’. A distinctive colour palette, typography and visual language system were supplied and implemented across all touchpoints.
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Mobile app and publication
Via the ‘Sunday Briefing’ mobile app, members receive exclusive analysis of and comment on the most interesting geopolitical trends. We designed the app to help time-poor users find and engage with their preferred topics quickly and efficiently.
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Reports and infographics
Minerva’s output has widened since inception. We designed the first of their investment reports and created a set of accessible infographics to help illustrate the content.
